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Luxury Hotel Transforms Guest Experience Through Technology

JW Marriott Marquis Miami and Hotel Beaux Arts Miami offer pervasive video and wireless for business and leisure guests.

Challenge

Opened in November 2010, JW Marriott Marquis Miami is the first hotel to combine the JW and Marquis brand of Marriott hotels, which represents a new benchmark for luxury and technology. The 313-room hotel includes another embedded hotel on the 39th floor, the Hotel Beaux Arts Miami. “Our goal for the JW Marriott Marquis Miami and Hotel Beaux Arts Miami is to create hotels for the 21st century, giving guests the benefit of advanced technology in a luxury setting, in an urban environment,” says Florencia Tabeni, general manager of JW Marriott Marquis Miami. “We wanted to provide every technology amenity available to travelers, whether they joined us for business or pleasure.”

The hotels’ target market consists of highly accomplished, technology-savvy guests who expect the world’s best business tools, room amenities, and business services. To appeal to these discriminating travelers, the property developers, MDM Development Group and MetLife, wanted to transform hotel service delivery. They envisioned using advanced video, collaboration, and networking technologies to create a unique and exciting experience throughout the property, delighting leisure travelers and providing world-class collaboration capabilities for business travelers. In the vision, business guests would be able to interact with coworkers, customers, or hotel concierges in other locations with ultra-high-quality video and audio rivaling the in-person experience. Visitors to the 10,000-square-foot NBA-approved basketball arena, convertible to a tennis court or ballroom, could augment their enjoyment of the live event with dynamic video content displayed on a gigantic video wall. Even the mundane aspects of hotel stays, such as arrival and wakeup calls, would be deliv...

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